Charlotte Pride unveils new logo as it prepares for 20th annual celebration in Uptown Charlotte

Charlotte Pride, the leader in LGBTQ visibility in Charlotte and Carolinas, has unveiled a new logo and brand identity and a variety of new announcements for its expanding community programs and this year’s 20th annual celebration in Uptown during the Charlotte Pride Festival & Parade, scheduled for Aug. 1-2, 2020.

The new logo was unveiled publicly for the first time at a special kickoff reception on Sunday, March 1, 2020, where the organization also outlined its plans for growing and expanding community programs throughout the year. The organization also announced a significant route expansion and shift for this year’s Bank of America Charlotte Pride Parade, as well as other changes for the PNC Bank Festival Zone and Wells Fargo Stage.

New Logo & SHOP

We are so proud to introduce our new logo to the community in 2020 as we celebrate our 20th annual festival in Uptown Charlotte.

Our logo is an all-around tribute to everything that makes us Charlotte Pride. It draws on our LGBTQ community’s history with the use of the rainbow pride colors that have become synonymous with the LGBTQ community over the past four decades. And it draws on our unique history in Charlotte and Mecklenburg County.

Our logo is:

  • BOLD & MODERN: When you see it, you see it. There’s no mistaking its unique and contemporary shape and colors.
  • TIMELESS: Some of our past logos have relied on artwork inspired by our city’s Uptown skyline. As beautiful as our city is, there’s an obvious problem with basing a logo design on the skyline. As our growing city adds more skyscrapers, the logo gets outdated!
  • ICONIC & HISTORIC: The logo’s primary shapes and colors are inspired by our community’s and city’s history. The rainbow and other color spectrums pay homage to our vibrant, diverse community. The crown and honeycomb directly allude to two of our city’s most iconic and historic associations: The Queen City, named in honor of Charlotte of Mecklenburg-Strelitz, queen consort of the United Kingdom and the wife of King George III, and the Revolutionary-era reputation the city received from British General Cornwallis as he fled the area after the Battle of Charlotte, remarking that the city was a “hornet’s nest of rebellion.”
  • FLEXIBLE: Over the past 20 years, Charlotte Pride has grown from presenting only the annual festival and parade to organizing and planning a wide variety of community programs, including those for often marginalized and unheard voices. Our new logo’s design allows for a great deal of flexibility and variation, providing recognition and pride for our entire community.

With the launch of the new logo, Charlotte Pride also unveiled its brand new Charlotte Pride Shop. A variety of premium and everyday wear, as well as an expanding inventory of clothing, accessories, and homewares, are now available for purchase online. The brand new Exclaim Your Pride! Collection is also available. Every purchase directly benefits the important programs and community work of Charlotte Pride. Browse the shop and buy your new merch today! For a limited time in celebration of our new logo launch, receive an automatic 20% of any order over $40!

Expanded Community Programs

Charlotte Pride’s expanding community programs include a variety of new events and activities for Charlotte Latinx Pride, Charlotte Trans Pride, and Charlotte Women’s Pride. Together, these three community programs are designed to enrich, empower, strengthen, and make more visible often unheard and marginalized voices in our larger LGBTQ community.

A preview of upcoming events and activities…

Charlotte Latinx Pride:

  • April — LGBTQ Latinx Social & Zumba Class
  • June — Taste of Latinx Charlotte
  • July — Revolutionary Queer Latinx Figures
  • Sept. — A Conversation with Pastor Alexis
  • Oct. — Panel: Queerness Exists Outside the U.S.

Charlotte Trans Pride:

  • May — LGBTQ Open Mic Night
  • Aug. — Charlotte Trans Pride Liberation March
  • Sept. — Queer Cuts
  • Oct. — N.C. Trans Equity Forum
  • Dec. — Panel: Gay Bars & Transphobia

Charlotte Women’s Pride:

  • April – Queer Women’s Social & Rollerskating
  • June — Panel: Where Did the Lesbian Bars Go?
  • July — Twerksanity: Dance & Social
  • July — Charlotte Women’s Pride Takeover
  • Aug. — Women on the Move: Group Hiking
  • Nov. — “Bisexuals Are Easy” and 101 Other Myths About Bisexuality

2020 Festival & Parade Changes

Plans are coming together fast and furious for this year’s 2020 Charlotte Pride Festival & Parade, marking the 20th annual festival and celebration in Uptown Charlotte.

Details on several event components are currently being finalized, with exciting new changes coming to the PNC Bank Festival Zone and Wells Fargo Stage. Organizers are shifting the footprint of the event away from S. Tryon St. to one of Uptown Charlotte’s parks.

The 2020 Bank of America Charlotte Pride Parade will have a longer route this year, utilizing nearly the full length of Tryon Street in Uptown. The change allows for an expansion in the parade’s staging and de-staging areas, as well as a more robust emcee stage and viewing area presence in Independence Square at Trade & Tryon Sts. Additionally, organizers announced the parade’s route would shift directions, moving north along Tryon from its likely kickoff point at S. Tryon St. and MLK Blvd.

More finalized details will be announced in the coming days and weeks!

Be sure to sign up for our email list for the latest news and announcements and click here to learn more about this year’s festival and parade.