Release: Charlotte Pride Festival & Parade to be held Aug. 18-19, 2018 in Uptown Charlotte
FOR IMMEDIATE RELEASE
JULY 19, 2018
Matt Comer / firstname.lastname@example.org / 704-625-6449
ONLINE MEDIA CENTER
Charlotte Pride Festival & Parade to be held Aug. 18-19
Annual event returns to Uptown with headliner Superfruit
CHARLOTTE, N.C. — The Charlotte Pride Festival & Parade will return to Uptown Aug. 18-19, 2018, with a weekend full of star-studded entertainment, community events and expanded opportunities for the LGBTQ community of Charlotte and the Carolinas to connect at the region’s largest LGBTQ celebration.
The annual event will feature headlining entertainment on the Wells Fargo Stage from Superfruit, comprised of Scott Hoying and Mitch Grassi from the three-time Grammy Award-winning a cappella group Pentatonix. Superfruit was launched in August 2013 and have since amassed nearly 375 million views of their music and comedy videos. Their musical content has ranged from artist medleys to one-take musical performances, such as “Frozen” and “La La Land.” Their Beyoncé medley was hailed “flawless” by Huff Post and endorsed by Beyoncé herself. Buzzfeed declared that “Superfruit has turned your hip-hop faves into Broadway Masterpieces” with their “Hip Hop Goes Broadway” videos, the first garnering more than nine million views. In 2016, Superfruit released an animated video for their original song “Bad 4 Us,” which Perez Hilton praised as “a disco soul jam!” In 2017, the duo’s full-length studio album, Future Friends, debuted #9 on Billboard’s Album Chart (#6 on its Digital Chart) alongside a high-energy performance of “Hurry Up” on The Late Late Show with James Corden. Superfruit’s 14 Future Friends music videos (one for each album track) have amassed nearly 20 million views.
Featured entertainers include Jessica Sutta of the world-famous The Pussycat Dolls. Rapper Cupakke, dance diva Ultra Naté and trans pop singer Laith Ashley will also perform. In partnership with iHeart Radio, In Real Life of ABC’s “Boy Band” will round out the featured entertainment, also including Aja, Stacy Layne Mathews and Coco Montrese of “RuPaul’s Drag Race,” presented in partnership with Chasers Charlotte NoDa. Featured entertainer bios are available at charlottepride.org/stage/, where more local and regional entertainers will soon be announced.
The PNC Bank Festival Zone includes 200 vendors with community non-profits and small businesses, a family and kids zone, a karaoke stage and a new, additional stage for local and regional entertainers. The festival will be open on S. Tryon St. on Saturday, Aug. 18, Noon-10 p.m. and Sunday, Aug. 19, Noon-6 p.m.
The Bank of America Charlotte Pride Parade is scheduled for Sunday, Aug. 19, 1-3 p.m. on N. Tryon St. Emcees will provide commentary before and during the parade from the grandstand at Independence Square.
The weekend festival and parade is the culmination of more than a week of community events, including the annual Charlotte Pride Youth Dance in partnership with Time Out Youth Center and annual Charlotte Pride Interfaith Service at St. John’s Baptist Church, among others. A full calendar of events will be posted soon to charlottepride.org/calendar/.
Passes to the Charlotte Pride VIP Experience, including exclusive access to an indoor, air-conditioned VIP lounge, weekend-long hors d’oeuvres and complimentary drinks and a new pre-parade brunch on Sunday are now available for purchase online at charlottepride.org/vip/.
More information about the Aug. 18-19 event will be released soon at charlottepride.org. A press conference previewing the event with organizers and local officials will be held Friday, Aug. 17, 10 a.m. in Uptown Charlotte.
The Charlotte Pride Festival & Parade is the largest LGBTQ celebration between Atlanta and Washington, D.C. In 2017, the parade became the largest parade in the city of Charlotte. More than 150,000 visitors attended the weekend event last year. Over the past three years, the event has contributed more than $24 million in economic impact from out-of-town visitors to Charlotte.
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